**ServiceNow, Inc.** is an [[United States|American]] [[Software company|software company]] headquartered in [[Santa Clara, California]], that develops a [[Cloud computing|cloud computing]] platform to help organizations manage [[Workflow|digital workflows]] for enterprise operations. Founded in 2004 by [[Fred Luddy]], the company's primary product is the Now Platform, a [[Platform as a service|platform as a service]] (PaaS) that enables businesses to automate and streamline [[Information technology service management|IT service management]], [[Human resources|human resources]], [[Customer service|customer service]], and other enterprise functions through a single system of record. ServiceNow began as a provider of [[Information technology service management|IT service management]] (ITSM) software built on [[ITIL|ITIL]] best practices, allowing organizations to manage [[Help desk software|help desk]] tickets, [[Incident management (ITSM)|incidents]], and [[Change management (ITSM)|changes]] through a unified platform. The company went public in 2012 and has since expanded its offerings beyond traditional IT management to include [[IT operations management (ServiceNow)|IT operations management]], security operations, and business applications for departments including [[Human resources management|HR]], [[Finance|finance]], and [[Customer Service Management (ServiceNow)|customer service management]]. This expansion reflects the company's strategy of positioning itself as an enterprise-wide workflow automation platform rather than a specialized IT tool. The company operates on a [[Subscription business model|subscription-based]] [[Software as a service|software as a service]] (SaaS) model and serves thousands of enterprise customers globally, including a significant portion of the [[Fortune 500]]. ServiceNow has grown through both organic development and [[Mergers and acquisitions|acquisitions]], adding capabilities in areas such as [[Artificial intelligence|artificial intelligence]], [[Machine learning|machine learning]], and [[Low-code development platform|low-code development]]. The company competes with other enterprise software providers including [[Salesforce]], [[Microsoft]], [[Atlassian]], and [[BMC Software|BMC Software]] in various segments of the [[Enterprise software|enterprise software]] market.